KUALA LUMPUR, 25 January 2022 – McDonald’s Malaysia is ushering in the Year of the Tiger by celebrating the Chinese (Lunar) New Year with elderly folks at Rumah Charis and Sincere Care Home on 25 and 27 January respectively. The visits are part of the Program Komuniti at McDonald’s and RMHC, in efforts to bring joy and ring in the ‘True Meaning of Prosperity’ at more than 170 old folks’ home nationwide throughout the month of January. Program Komuniti @ McDonald’s & RMHC is a part of McDonald’s efforts in bringing positivity and underlines the company's commitment to feed and foster communities as a responsible corporate citizen.
“McDonald’s has been organising visits to old folk’s homes since 2017 and giving back to our local communities who have supported us through thick and thin is embedded in the core values of the company. As we move forward to a new year and embrace the new normal, we remain committed to taking care of the elderly in the communities that we operate in. Our initiative aims to invoke the True Meaning of Prosperity and reminiscent of the prosperous memories of their youth and with their loved ones,” said Azmir Jaafar, Managing Director and Local Operating Partner of McDonald’s Malaysia.
“Although the Movement Control Order (MCO) restrictions have reduced, we are remaining vigilant and strictly adhere to COVID-19 Standard Operating Procedures (SOPs) to protect the vulnerable elderly community during our outreach efforts,” Azmir added.
As part of McDonald’s DNA and in the spirit of togetherness, the restaurant crew will be engaging with the elderly at the old folks’ home with various activities and providing them with haircuts to ring in the new year. Additionally, the residents of the homes will also be enjoying the Chinese New Year must-haves such as Lion Dance and Prosperity Toss (Yee Sang).
This year's efforts mark McDonald's Malaysia's sixth year of honouring and caring for the elderly during Chinese New Year, exemplifying McDonald's belief in the 'True Meaning of Prosperity,' in which relationships with our loved ones matter most.
McDonald's commitment to making a positive impact in society is demonstrated through its community outreach programmes. Among the notable community outreach programme milestones in 2021 includes sponsorship of one million meals to frontliners and vulnerable communities, celebrating the birthdays of more than 12,000 children at 400 orphanages nationwide through Program Komuniti, and distribution of three million Americano coffees to those who received their vaccinations in support of Malaysia’s vaccination drive.
To experience the ‘True Meaning of Prosperity’ with McDonald’s, fans can view the McDonald’s Chinese New Year 2022 video HERE.