KUALA LUMPUR, 18 August 2021 – In conjunction with Malaysia’s 64th Merdeka Day, McDonald’s Malaysia is hosting a nationwide Drive-Thru Carnival throughout the entire month of August. Leveraging its market-leading position in the Drive-Thru segment, the company is keen to continue delivering delicious feel-good moments to customers anytime, anywhere.
“As the most accessible and reliable Drive-Thru brand in the country, we are proud and honoured to have the trust of Malaysians. This Merdeka month, we are embracing our Jiwa Mekdi to celebrate the festivity throughout the nation, spurring the Merdeka spirit and excitement while providing a safe and convenient option for customers, all from the comfort of their car,” said Azmir Jaafar, Managing Director and Local Operating Partner of McDonald’s Malaysia.
As McDonald’s Malaysia continues to expand its footprint nationwide, the Drive-Thru business has become a critical component to elevate the company’s market leadership. This is especially true during the pandemic as it provides a safely distanced channel for consumers to purchase meals easily and conveniently.
Currently, 70% of McDonald’s outlets nationwide are Drive-Thru restaurants, contributing close to half of the company’s total sales.
“Since the opening of our first Drive-Thru outlet at McDonald’s Titiwangsa, KL in 1988, we have experienced steady growth year-on-year in this segment as our customers continue to demand for this option. As the number one quick service restaurant with the largest number of Drive-Thru outlets in the country, McDonald’s Malaysia looks forward to interacting and celebrating with potentially hundreds of thousands of Malaysians during the entire Merdeka month,” said Azmir.
Carnival atmosphere rolls in
The Drive-Thru Carnival will take place at all its 202 Drive-Thru outlets across Malaysia. As we draw closer to Hari Merdeka, McDonald’s Malaysia is calling upon customers to flaunt their Malaysian pride. This includes the exciting Merdeka Car Plate and Merdeka Chant promotion that will take place from 27 - 31 August. Be sure to stay tuned to McDonald’s Malaysia’s website and social media for the latest updates.
By visiting a McDonald’s Drive-Thru, you can be sure to expect quick and convenient service while staying safe from the comfort of your car. Stay safe with McDonald’s and be rewarded while you get in on all the excitement during the Merdeka month of August. Zoom to a McDonald’s Drive-Thru restaurant near you today and be part of the Drive-Thru Carnival celebrations.