Brand Mission

“To be our customer’s favourite place and way to eat.”

Brand Promise

“To provide Simple Easy Enjoyment to every customer at every visit.”

Our Values

“McDonald's® mission is to be our customers' favourite place and way to eat – with inspired people who delight each customer with unmatched quality, service, cleanliness and value every time.”

The following core values guide our actions as we strive to achieve our mission:


We place the
customer experience
at the core of all we do

Our customers are the reason for our existence. We demonstrate our appreciation by providing them with high quality food and superior service, in a clean, welcoming environment, at great value. Our goal is outstanding QSC&V for each customer every time.


We are committed
to our

We provide opportunity, recognise talent, and develop leaders. We believe that a diverse team of well-trained individuals working together in an environment that fosters respect and drives high levels of engagement is essential to our continued success.


We believe in
the McDonald’s®

Owning a McDonald’s business model, depicted by the “three-legged stool” of owner/operators, suppliers, and company employees, is our foundation, and the balance of interests among the three groups is key.


We operate our business

Sound ethics is good business. At McDonald’s , we hold ourselves and conduct our business to the highest possible standards of fairness, honesty and integrity. We are individually accountable and collectively responsible.


We give back to
our communities

We take seriously the responsibilities that come with being a leader. We help our customers build better communities, support RMHC, and leverage our size, scope and resources to help make the world a better place. We are committed to sustainable business practices and are determined to conduct our operations in a manner that does not compromise the ability of future generations to meet their needs.


We grow our
business profitably

Our stakeholders support our ability to serve our customers. In return, we work to provide sustained, profitable growth for all members of our system and our investors.


We strive
continually to

We consider ourselves a learning organisation that is green and growing which anticipates and responds to changing customer, employee, system and community needs through constant evolution and innovation.