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About Us > Balanced, Active Lifestyles > Why > Marketing And Communications Practices

Balanced, Active Lifestyles : Why

MARKETING AND COMMUNICATIONS PRACTICES
As an influential global advertiser, we feel our responsibility is to communicate openly and honestly about our products, as well as to promote the basic tenets of the BAL program and thereby to take advantage of the opportunity to contribute to individual lifestyle choices.

In the past several years, we have used our marketing expertise and resources to help inform consumers about the keys to balanced, active lifestyles in simple, fun ways that can motivate positive change.

In March 2005, we launched a global public education initiative to help consumers better understand the concept of energy balance. The creative core of the program brings the concept to life in a brief, personally engaging message - "it's what i eat and what i do".

"it's what i eat and what i do" is a part of a larger effort to provide education and promote balanced, active lifestyles to children and families.