About Us > Balanced, Active Lifestyles > Why > Our Challenges Now And The Future



Balanced, Active Lifestyles : Why
OUR CHALLENGES NOW AND THE FUTURE
EVALUATING NUTRITION CONTENT AROUND THE WORLD

Our marketing and advertising standards require our communications to:
With more than 30,000 restaurants in 118 countries – many of them serving menu items that appeal to local tastes and cultural preferences – we face a major challenge in gathering, organizing and communicating the nutrition values of foods and beverages served around the world every day. We are therefore developing a new global database to maintain detailed information about our offerings.

We have also established new procedures to determine nutrition values and manage changes in ingredients that would affect nutrition profiles. These will help to provide current and accurate nutrition information to our customers around the world on an ongoing basis.





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