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About Us > Corporate Info >Mission & Vision

Mission & Vision

MISSION STATEMENT

"We aim to be the leader in the Quick Service Restaurant (QSR) industry by maximising Profits and through our Principles of QSC & V (Quality, Service, Cleanliness & Value) consistent with the needs of our Customers, Employees and Community."

OUR VISION
To be our customers' favourite place and way to eat.

OUR VALUES
McDonald's mission is to be our customers' favourite place and way to eat – with inspired people who delight each customer with unmatched quality, service, cleanliness and value every time.

The following core values guide our actions as we strive to achieve our mission:

•	We are committed to our people and to providing opportunity, reward and recognition, as well-trained and motivated employees are key to our success.
•	We believe in the "three-legged stool" - collaboration with our owner/ operators, employees and suppliers working together - because each leg of the stool must be strong for the system to succeed.
•	We believe in operating our business with openness, honesty and integrity, while holding ourselves to the highest possible ethical standards.
•	We are committed to well-being and to encouraging balance by providing choice in food and beverage offerings for our diverse customers.
•	We believe in giving back to our communities in which we do business and to supporting Ronald McDonald Children's Charities and other causes that promote the health and well-being of children.
•	We are committed to growing our business on behalf of our shareholders, who provide the capital necessary for our company to grow and who should realize an attractive return on their investments.